BRAIN rock your biz-JPEG

As doulas and childbirth educators, most of us are familiar with the BRAIN acronym to help our clients think through challenging decisions. Many of my own students and clients have told me they use also BRAIN to think through all kinds of other life choices.

Guess what! You can use the BRAIN acronym to think through your business decisions too.

Do you have a new opportunity on the horizon? Trying to decide whether to jump in or hold back? Let’s BRAINstorm it.

Benefits – What are the potential benefits to your birth business? This might include more students, more clients, increased referrals, brand loyalty, new partnerships, etc. Bottom line, the benefits probably include increased profits.

Risks – What are the risks you’d be taking on? Financial risk is the biggie to consider here, but could you also be risking any p_860relationships? Or there other opportunities you might need to pass up if you wholeheartedly pursue this one?

Alternatives – Are there any other ways you could achieve your goal? Is there a better approach more in line with your overall business strategy?

Intuition – This is the perfect time for a Heart | Soul | Business check. What is your intuition telling you about this new opportunity? Just as our clients have great intuition about their births, I trust your intuition about what will work for your business, in your unique community.

Nothing/Need Time – What would it look like if you passed up this opportunity? Are there any benefits to waiting awhile to make a decision?

What do you think? Could this informed-decision-making model be helpful for your birth biz? What upcoming business opportunity would you like to BRAINstorm together? Comment below and we’ll pick one to examine together in our Heart | Soul | Business Facebook community!

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Jessica English, CD/BDT(DONA), LCCE, FACCE, is the founder of Heart | Soul | Business. A former marketing and PR executive, she owns Birth Kalamazoo, a thriving doula and childbirth education agency in Southwest Michigan. A longtime doula and childbirth educator, Jessica now offers business coaching and mentoring to other birth workers. She trains birth doulas and childbirth educators, as well as offering business-building workshops for all birth professionals.